As we told you a couple weeks back, Ubi Soft would not be releasing an Assassin’s Creed game in 2016, and now they’ve told investors that as a company they’re going to be moving away from the yearly release model and focus more on creating games that will keep the player engaged and releasing content for that game instead of yearly sequels. In fact Ubi Soft referred to this as the “Destiny Model” as in the Bungie/Activision game Destiny, that released back in 2014 and saw no sequel in 2015 (which must have took restraint on Activision’s part since they release a Call of Duty every year) but a massive update with The Taken King, and will not get a sequel until 2017.
In spite of scaling back releases Ubi Soft is confident that they’ll turn even larger profits. This makes a lot of sense when you think about it. Making a triple A title like Ubi Soft’s Assassin’s Creed costs a lot of money, even when reusing assets and game engines it still costs a great bit. However, releasing a game and then offering up downloadable content for a year or two can be very profitable (especially when the DLC is of quality and length).
These kind of updates I feel would be a better value for companies and the fans. I used to play CoD but the yearly releases kind of got me out it because I’d buy the game for $60 then the DLC for what 20 to 30 bucks and then a few months later there is a new CoD for $60 and another 20 to 30 bucks for more DLC, so paying $90 for CoD every year wasn’t appealing.
Before the internet, yearly releases like sports games and things like the WWE Smackdown games could warrant this because their rosters updated every year. However, once the advent of of DLC and the wide use of internet with video games you’d think this model would got by the wayside because it’s cheaper for the developer.
Since the PS3 and Xbox 360 I thought that Madden and WWE would start just updating the rosters via DLC instead of a new release. Instead of charging me $60 each year for a new game I’d willing shell out 10-20 dollars to update the roster on the game I already own, not to mention new DLC from the game makers.
Hopefully with Ubi Softs new model if they pull in a huge profits other developers will follow suit.