Deadpool is the first real R rated main stream Superhero film to come out since the whole Marvel Studios revolution (Kick-Ass and Watchmen aside, because they’re not mainstream) and damn did it not knock the ball out of the park.
This is why this movie is good for Superhero flicks, it shows the studios that an R rated Superhero movies can work and that you can go full comic book in the films. Marvel Studios goes 90% comic book, but Deadpool went the full 100%.
Make no mistake I love this movie, it’s brilliant, it’s violent, funny, and sexy, but sadly, overall, it’s bad for Superhero movies and it’s not the movie’s fault. It’s Hollywood’s fault and how they view success.
The suite and execs are going to see Deadpool’s success and think, “okay, this made a lot of money because it’s rated R, it has violence, and bad words. Great, we’ll do that with our next comic book film.”
And that’s not the reason why Deadpool was successful. Deadpool was successful because the star, the director, and everyone involved in the process cared about the character and took him seriously (well as serious as you can take Deadpool) and they also listened to what the fans had to say, and overall just stay true to the character.
We’re going to see several Deadpool clones that are totally going to miss the mark and alienate fans and will probably ruin characters that we’ve been waiting to see on the big screen like Lobo. I can totally see Warner Bros. fucking that at and taking the wrong things away from Deadpool and applying them to Lobo.
However, for a more eloquent take on this, listen to what James Gunn has to say on it.
After every movie smashes records people here in Hollywood love to throw out the definitive reasons why the movie was a hit. I saw it happen with Guardians. It “wasn’t afraid to be fun” or it “was colorful and funny” etc etc etc. And next thing I know I hear of a hundred film projects being set up “like Guardians,” and I start seeing dozens of trailers exactly like the Guardians trailer with a big pop song and a bunch of quips. Ugh.
Ugh. Ugh. Ugh. Ugh. Ugh.
Deadpool wasn’t that. Deadpool was its own thing. THAT’S what people are reacting to. It’s original, it’s damn good, it was made with love by the filmmakers, and it wasn’t afraid to take risks.
For the theatrical experience to survive, spectacle films need to expand their definition of what they can be. They need to be unique and true voices of the filmmakers behind them. They can’t just be copying what came before them.
So, over the next few months, if you pay attention to the trades, you’ll see Hollywood misunderstanding the lesson they should be learning with Deadpool. They’ll be green lighting films “like Deadpool” – but, by that, they won’t mean “good and original” but “a raunchy superhero film” or “it breaks the fourth wall.” They’ll treat you like you’re stupid, which is the one thing Deadpool didn’t do.
But hopefully in the midst of all this there will be a studio or two that will take the right lesson from this – like Fox did with Guardians by green-lighting Deadpool – and say – “Boy, maybe we can give them something they don’t already have.”
And that’s who is going to succeed.
Have a great day.
So what do you think about this? Will studios take the wrong idea from the success of Deadpool and we’ll see shitty knockoffs? Let us know in the comments below.